PRNDL by Jordan Golson | Substack

What They Copied

Jony Ive built the iPhone. The car industry copied the screen. The Ferrari Luce is Ive trying to teach them again.

Feb 9 • Jordan Golson

Why your next car might run your errands

The real autonomous vehicle opportunity isn't what you think

Dec 17, 2025 • Jordan Golson

How (and why) Ford lost $19.5 billion betting on EVs

Dearborn's EV retreat isn't a surprise. It was inevitable.

Dec 17, 2025 • Jordan Golson

7,000 miles of road trip memories

From Colorado peaks to desert dams, with a flat-tired Tesla in between

Mar 22, 2025 • Jordan Golson

Did we just rewrite our future? Check back in 50 years

Apple and SpaceX just took a great leap forward, but was it for humanity or just its customers?

Jan 9, 2025 • Jordan Golson

PRNDL by Jordan Golson

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