Thanks for the fantastic write up, it must have been incredible to enjoy the visual tricks that blur the lines between the analog and digital components of the dashboard and the center console.
I agree with you on the points that this will pull the car industry forward. In many ways though, having spent a bit of time in China recently I did notice that the Xiaomi cars there already apply some of these principles. Probably because to some large extent their design strategy is to copy Apple as much as they can. I don't think the execution and detail of this is anywhere near LoveFrom's though, but I do think (hope) that this sets a lot of car makers (most notably MB) in the right direction because at present I feel their interiors are effectively the Window's Vista/ME equivalent to software in cars)
It's extraordinarily difficult to even see what is happening in person. Even moving around it, the OLED screens are SO good that it is shockingly good. The demos weren't moving, so we'll see how they look in the real car in different lighting. But I'm really excited.
The multigraph is really jarring in such a wonderful way.
What a fantastic article illuminating fully what LoveForm did here.
Upholds exactly this quote “The first thing we ask is what do we want people to feel… Then we begin to craft around our intention” from https://www.youtube.com/watch?v=xpmfTNjpF8U
The minimalist aesthetic fallacy of centralizing reliance on touchscreens was a wasted opportunity to provide drivers with superior, context-sensitive information and choices. Jon Ives now serves us well to undo the conflation of (1) information display requiring legibility, glanceability, and stable visual reference with (2) controls requiring reachability, tactile discrimination, and learned proprioception. Most vehicles made today fix the center touchscreen in a position that drivers cannot adjust for optimal reach and visibility.
It's great to see well-designed tactile experiences returning to the center of auto interiors again - moving away from a screen-only experience and letting the hardware do some work provides such a richer experience!
The only problem is that many people can afford an iPhone, but very few will be able to afford this electric car. Yet the buzz is so loud, as if this were a new mass-market hit. Ive has completely turned into a trendsetter rather than a designer of real things for the masses. Pity.
Thanks for the fantastic write up, it must have been incredible to enjoy the visual tricks that blur the lines between the analog and digital components of the dashboard and the center console.
I agree with you on the points that this will pull the car industry forward. In many ways though, having spent a bit of time in China recently I did notice that the Xiaomi cars there already apply some of these principles. Probably because to some large extent their design strategy is to copy Apple as much as they can. I don't think the execution and detail of this is anywhere near LoveFrom's though, but I do think (hope) that this sets a lot of car makers (most notably MB) in the right direction because at present I feel their interiors are effectively the Window's Vista/ME equivalent to software in cars)
It's extraordinarily difficult to even see what is happening in person. Even moving around it, the OLED screens are SO good that it is shockingly good. The demos weren't moving, so we'll see how they look in the real car in different lighting. But I'm really excited.
The multigraph is really jarring in such a wonderful way.
What a fantastic article illuminating fully what LoveForm did here.
Upholds exactly this quote “The first thing we ask is what do we want people to feel… Then we begin to craft around our intention” from https://www.youtube.com/watch?v=xpmfTNjpF8U
The minimalist aesthetic fallacy of centralizing reliance on touchscreens was a wasted opportunity to provide drivers with superior, context-sensitive information and choices. Jon Ives now serves us well to undo the conflation of (1) information display requiring legibility, glanceability, and stable visual reference with (2) controls requiring reachability, tactile discrimination, and learned proprioception. Most vehicles made today fix the center touchscreen in a position that drivers cannot adjust for optimal reach and visibility.
More than anything. This is a lesson in presentation. I have just never seen a mock-up presented so well. And also, I'd love to try the new interface.
Thank you so much for this writing, it’s very detailed and inspiring.
It's great to see well-designed tactile experiences returning to the center of auto interiors again - moving away from a screen-only experience and letting the hardware do some work provides such a richer experience!
The only problem is that many people can afford an iPhone, but very few will be able to afford this electric car. Yet the buzz is so loud, as if this were a new mass-market hit. Ive has completely turned into a trendsetter rather than a designer of real things for the masses. Pity.
Well written. You've passed on thinking as Ive intended